What the What the company world needs is uniquely good at 4 Purpose What people How the at the company can company are create passionate economic value about While it may feel burdensome, paying attention to purpose is an opportunity to meet employees where they are at. Additional support is easier to provide when employees feel like they have something to rally around, something bigger than themselves and their day-to-day activities. Treating employees more like clients must be considered and leaders who build a strong connection that is rooted in both the business and their humanity can have a huge impact. 2023 Benefits Trends: The evolving workplace 16