Mid-market companies, with leaner operating leadership models and narrower focus, can often articulate and live their purpose with greater ease and more authenticity. By promoting their purpose externally, and living being part of a bigger picture. This also creates their purpose across the business, mid-market teams that proactively and autonomously pursue companies are enhancing the employer value opportunities, from engaging customers, to proposition for candidates seeking to join purpose- breaking into new markets. If the past 18 months 5 driven organizations. have taught people anything, it’s that employees Rather than feeling constrained to the activities crave investment in the human aspects of work. They want, now more than ever, their jobs to bring de昀椀ned for them, employees want to help a signi昀椀cant sense of meaning to their lives and are de昀椀ne their own work through adding value to willing to make moves to get it. Employers need society and contributing to the purpose of an to create strategies and initiatives that help them organization. When done right, this kind of work meet this need, or be prepared to lose talent to creates connection, belonging, and a role in those that will. 2023 Benefits Trends: The evolving workplace 15